In tough economic times fundraising is a challenge. In 2009, many non-profits have been challenged to meet their fundraising goals. Some organizations have abandoned their fundraising efforts out of fear. However, there are countless articles and research that strongly encourage non-profits to press on. In many ways now is the time to raise your voice and maximize your brand. In a recent article, a leading CEO of a health organization can be quoted as saying, “After that gala, I’ve closed on several major gifts. Once I had 800 people there, it wasn’t just about cocktails and dancing. I had to seize the opportunity to do some serious messaging.”
In November, Synergy Production Group produced a benefit event in Nashville for The Mental Health Association of Middle Tennessee. From the beginning, we knew that times would be tough this fall and we chose to focus the organization and their messaging. This began at the theme and ran all the way through the invitations, short films, website, and post event marketing. We developed a theme that captured the focus and was personalized to the honorees. We created short films and marketing pieces that had a shelf life beyond the event, and finally we created a website that would carry the message to family and friends of those not in attendance. Visit, www.thelostlyrics.com to learn more about the Mental Health Association of Middle Tennessee.
At Synergy Production Group, we believe that a holistic approach to events is essential. Developing themes, expanding your brand awareness, and executing your event flawlessly is all part of our small details, BIG Results approach. Contact us at info@synergyprg.com to learn more about what we can do for you.
