As a for profit company with a non-profit heart, Synergy Production Group is a member of a unique genre of organizations often called social entrepreneurs. Social entrepreneurs are those that recognize social problems and form companies to meet needs by utilizing entrepreneurial principles. Often these organizations choose one issue as a central focus. For example, Tom Shoes (http://www.tomsshoes.com/) formed in response to a lack of quality shoes for children in the third world. They created a business model that gives one pair of shoes away for every pair of shoes sold.  Amazing!

Organizations like Cool people Care (www.coolpeoplecare.org) choose a model that aids a broad base of causes. Cool People Care, a for-profit company based here in Franklin, offers products and ideas that motivate “Cool People” to get off their computer and out into the community to make difference. They offer “5 minutes of caring” as a 99 word advice column to help people change the world in 5 minutes or less.

As a production group, we have adopted this broader model of social synergy much like Cool People Care. Our form of social entrepreneurship is working in the non-profit event management niche and partnering with organizations to help improve their events. Improved events result in increased funding and broader brand awareness. Organizations like Challenge America, the Mental Health Association, World Vision, and Hoops of Hope put that funding directly to work in tangible ways. We find that results measurable in not only dollars but in socially tangible units are deeply gratifying. Socially responsible capitalism is gaining in popularity in the global economy, and we here at Synergy Production Group are glad to play our part.